Uke is a young fashion brand formed in 2010 by Alvaro Cano and Nancy Tarrasó. Both from Valencia, located on the east coast of Spain. They based their brand philosophy in “sunny minimalism”. Minimal pieces made with a touch of sun, wich means fun, personal and unique special touch. Slow fashion and smart shopping are uke strong values pretending to design timeless but fashion forward clothes for all the “week”, the meaning of the brand in norweigan. This is why the useful Scandinavian desing and the 90´s minimalist avant garde are the initial inspiration of uke, a brand with global spirit and local heart, as all the clothes are designed and tailor made in Spain.