Andreea Badala, the MURMUR designer, has always asked difficult questions about fashion. These questions occupied her mind while studying Fashion Design at the University of Arts in Bucharest and Pattern Technology at the London College of Fashion. After working for designers such as Richard Nicoll, Alexander McQueen, Emilio de la Morena and Venera Arapu, Andreea decided to answer one question she had been wresting for some time: why should underwear be the only clothing to complement the erotic act and why not womenswear itself? The answer to this was MURMUR, a conglomerate of lingerie, erotic accessories and pret-a-porter, especially designed to embrace and emphasize femininity in its every form. Each item of clothing has its story brought to life by the influence of shapewear, harnesses, trusses and corset forms. Murmur has a well-established brand identity, reflected in signature details such as the handcrafted bra cups, peplums, perforations and suspenders that accentuate the feminine figure, yet keeping the viewer eye guessing. Dresses are made of precious satin, in matte or shiny textures, contrasted with delicate lace and perforated spandex, creating powerful visual angles. Using carefully selected fabrics, perforations and retro lingerie elements, Murmur encourages women to express their sensuality in a mysterious manner, structurally embracing the figure. Corsets, bra tops, leotards and harnesses are natural suggestions for in-house fantasy and unique additions to ready-to-wear outfits. Starting with Spring/Summer 2013, the brand extended with a diffusion line named Murmur Take Away, as a streetwear interpretation of the signature features seen in Murmur.