First of August is an Amsterdam-based creative company of Karlijn Boersma. She graduated at the Amsterdam Fashion Institute and gained a Master degree in Cultural Sociology, with a strong focus on the relation between fashion and sociological trends. The inspiration out of ‘moments’ in Karlijn’s daily life assembled into the five elements that FoA. exists of today; a clothing collection, shop, academy, blog and studio. FoA. invites you to shop, learn, read and visit. Label | FoA. ‘FoA’ is a subtle blend between elegance and ease. An evolving process without restriction to time and space. As a cultural sociologist Karlijn believes in our lives we connect, share and follow. We evolve in response to persons we meet, random moments that happen and according to currents in our environment. So to say, style is the result of someone’s identity and creativity. Our goal is to develop clothes that fit to your personal style and identity.